Web Consulting

Most business owners in Nashville and the surrounding area know they need a better online presence, but they're not sure where to start — or whether the advice they're getting from agencies and vendors is actually sound. That's where consulting comes in. I sit down with you, look at what you have, and tell you what's working, what's not, and what you should prioritize with your budget. Sometimes that means you need a new website. Sometimes it means your current site just needs a few fixes and better SEO. I'll tell you the truth either way, even when it means recommending a less expensive option.

When Coldwell Banker Commercial came to me, they had an outdated site on an expensive platform they'd outgrown. I evaluated their options, recommended a modern tech stack that would cut their hosting costs and improve load times, and laid out a migration plan that minimized downtime. For a fitness studio in Nashville, consulting meant something completely different — they needed guidance on which booking platform to integrate and how to structure their membership tiers online. The advice is always tailored to the business, because a cookie-cutter recommendation would defeat the entire purpose of consulting.

One of the most common consulting scenarios I encounter is the 'agency audit.' A business is paying an agency $2,000 to $5,000 per month for SEO, social media, or website maintenance, and they have no idea whether they're getting real value. I review the agency's work, evaluate their reporting, and give you a straight answer about whether the spend is justified. In many cases, I find that businesses are paying for services they could handle in-house with a little training, or that the agency's SEO work is outdated and no longer effective. Having an independent expert review your vendors can save you thousands of dollars per year.

My consulting covers website strategy and planning, technology stack recommendations, platform selection guidance, digital transformation roadmaps, vendor evaluation, project scoping, and performance and security audits. I also offer training sessions for teams that need to manage their own content or social media more effectively. Whether you need a one-hour strategy session or an ongoing advisory relationship, I work on your terms. Every consulting engagement starts with a clear scope and deliverable so you know exactly what you're getting.

Technology selection is another area where consulting prevents costly mistakes. Should you use WordPress, Shopify, Squarespace, or a custom build? Do you need a CRM, and if so which one? Should you invest in email marketing or social media? What about AI tools for your business? These decisions have long-term implications for cost, flexibility, and scalability. I evaluate the options against your specific needs, budget, and technical capabilities — not based on which platform pays the highest referral commission. My recommendations are vendor-neutral and based purely on what's the best fit for your situation.

The value of consulting is avoiding expensive mistakes. I've seen businesses spend tens of thousands of dollars on platforms they didn't need, plugins that slowed their site to a crawl, or marketing campaigns that targeted the wrong audience entirely. Twenty years of building for every kind of business — healthcare, fitness, hospitality, real estate, home services — means I've seen most of the pitfalls before. I'd rather help you skip them than rebuild after the fact. A two-hour consulting session that costs a few hundred dollars can easily save you five or ten times that amount by steering you away from a bad decision before you commit.