Social Media

Social media management for small businesses is often done poorly — random posts when someone remembers, no connection to business goals, and no idea whether any of it is working. I take a different approach. Every social media strategy I build starts with one question: what do you want people to do after they see your content? For Southern Collective Spirit Co., the answer was event attendance and bottle reservations. For Champions Adaptive Fitness, it was class signups and community building. The content calendar, platforms, and posting schedule all flow from that answer.

I manage your presence across Facebook, Instagram, Google Business Profile, and Yelp — creating consistent, branded content that speaks directly to your target audience in Nashville, Hendersonville, Gallatin, and beyond. This includes writing posts, designing graphics, scheduling content, responding to comments, and monitoring reviews. I also handle your Google Business Profile optimization, which is one of the single highest-impact things you can do for local search visibility.

Online reputation management is a critical part of social media that most businesses overlook. I monitor your reviews across Google, Yelp, and Facebook, craft professional responses, and build strategies to encourage satisfied customers to leave reviews. For local businesses, a strong review profile is often the deciding factor between a potential customer choosing you or your competitor.

I also run targeted social media advertising when organic reach isn't enough. Facebook and Instagram ads, properly targeted to your service area and customer demographics, can drive measurable results — from website visits and phone calls to in-store traffic and online bookings. Every ad campaign I run includes clear reporting so you know exactly what your spend is producing. No black boxes, no guesswork.