Social Media

Social media management for small businesses is often done poorly — random posts when someone remembers, no connection to business goals, and no idea whether any of it is working. I take a different approach. Every social media strategy I build starts with one question: what do you want people to do after they see your content? For Southern Collective Spirit Co., the answer was event attendance and bottle reservations. For Champions Adaptive Fitness, it was class signups and community building. The content calendar, platforms, and posting schedule all flow from that answer — not from a generic content template.

I manage your presence across Facebook, Instagram, Google Business Profile, and Yelp — creating consistent, branded content that speaks directly to your target audience in Nashville, Hendersonville, Gallatin, and beyond. This includes writing posts, designing graphics, scheduling content, responding to comments, and monitoring reviews. I also handle your Google Business Profile optimization, which is one of the single highest-impact things you can do for local search visibility. Your Google Business Profile is often the first thing potential customers see when they search for your business or your industry — it needs to be complete, accurate, and actively managed.

Content creation is where most businesses struggle. You know you should be posting, but coming up with ideas, writing copy, and designing graphics on top of running your actual business is overwhelming. I handle the entire content pipeline: I develop a monthly content calendar based on your business goals and seasonal opportunities, write all the copy in your brand voice, design graphics that match your visual identity, and schedule everything in advance. You review and approve before anything goes live, but the heavy lifting is done for you. The result is a consistent, professional social presence without consuming your time.

Online reputation management is a critical part of social media that most businesses overlook. I monitor your reviews across Google, Yelp, and Facebook, craft professional responses, and build strategies to encourage satisfied customers to leave reviews. For local businesses, a strong review profile is often the deciding factor between a potential customer choosing you or your competitor. A single unanswered negative review can cost you dozens of potential customers, while a thoughtful response to criticism can actually build trust. I respond to every review — positive and negative — in a professional tone that reflects your brand values.

Google Business Profile management deserves special attention because it directly affects your visibility in local search results and Google Maps. I optimize your profile with the right categories, detailed service descriptions, regular photo uploads, Google Posts updates, Q&A management, and review responses. Businesses with active, optimized Google Business Profiles consistently outperform competitors who let their profiles sit untouched. For service-area businesses in Nashville and surrounding counties, your GBP is often more important than your website for generating phone calls and directions requests.

I also run targeted social media advertising when organic reach isn't enough. Facebook and Instagram ads, properly targeted to your service area and customer demographics, can drive measurable results — from website visits and phone calls to in-store traffic and online bookings. I handle audience targeting, creative development, A/B testing, and budget optimization. Every ad campaign I run includes clear reporting so you know exactly what your spend is producing — cost per click, cost per lead, and return on ad spend. No black boxes, no guesswork, and no minimum contract commitments.